Link building has been frowned upon, in some ways, when it comes to SEO. However, it’s still a very important strategy and works great, when done correctly. Since you cannot just build a website, add some content and expect people to find it, link building and other SEO strategies have to be employed.
If you already have quality content designed for good on-page SEO, you just need to start building good links. Here’s a look at why you should use link building and how to go about using it.
What is Link Building?
An SEO term used to describe the process of having another website or blog link to your website or blog from inside the content is known as link building. This helps to earn you a better ranking on Google and other search engines.
They value quality links over quantity, so buying a link building package isn’t always a good idea. However, when you acquire trustworthy links from large, authority website, it can make a huge difference. Getting these types of links regularly, will help turn your own website into an authority site.
Value of Top Quality Links
High quality links do a few things for your website. First, they give you a source of traffic. Second, they provide SEO benefits. Third, they help you create a new relationship. Google sees all of this as good and will give you more respect because of your links.
There was a time when the quantity of links trumped everything. Today, it’s all about quality and one high quality link can be far better than hundreds of low quality links. Getting high quality links has to be the goal instead of just getting any links.
A high quality link comes from a site relevant to what your site is about. For example, if you run a web hosting site, it would make sense for an internet security site to link to information found on your site. However, it makes less sense for a store selling cookware to link to your site.
The other part of high quality links is the authority aspect. It’s far better for someone with high traffic that is seen as an expert to link to your site than just some part-time blogger with very little traffic.
Link Building = Relationship Building
You don’t have to contact other websites to start building relationships with top notch sites. Instead, you can link to them and drive traffic their way. When this happens, the webmasters at the site you linked to will fine your site and will link to you, if you have good content.
It’s not hard to build these relationships, but it does take time and effort. You have to link to other websites and blogs regularly in order to get these relationships moving in the right direction.
The process of link building starts with finding influencers in your industry. Then, you want to start linking to those influencers when it makes sense. You can even use social media to help find these influencers.
Along with linking to influencers, you should start commenting on their blog posts and start the conversation. This helps to get you in front of them and the rest will happen naturally, over time.
High Quality Content Only
Letting links build naturally by creating relationships is a great way to gain better SEO. However, this strategy won’t work if you don’t put up high quality content on your blog and website. Make sure the content is relevant, helpful and easy to read.
With these tips, you can start using link building to find more traffic gain SEO benefits, and build lasting relationships.